A logo represents a company’s ideas, nature, values and its vision for the future. The purpose of a logo is to create an ever-lasting impression in people’s mind about a company and its values. People should be able to relate a company’s quality and values through its logo. A unique and timeless logo design plays a pivotal role in building a company’s brand image.

Contrary to the usual perspective of most designers, a logo need not be a masterpiece in the world of design. A logo need not be a proof of a designer’s designing prowess and need not flaunt the latest trends in the world of logo design. People judge a company by its logo and the logo is judged based on the elements that form its design. Here are a few tips on designing a logo which can be useful in creating a unique and memorable design:

Unique Design

A logo should always stand out among competition. It must be unique in such a way that people relate the logo only to a single company and are not confused as to which company the logo belongs to.

According to the latest logo design news, experts suggest not to follow logo fads and trends. A well designed logo is timeless and holds value even after several years since its inception.

It is important to note how a simple three-pointed star has been the sole logo of Mercedes-Benz even after around 80 years since the company came out with the logo. The logo has seen many a wars and economic downturns, yet surviving in people’s minds and is one of the most recognized logo worldwide.

Experts also warn against copying or getting inspired by another company’s logo design. Such an approach not only results in being sued over trademark violations, but also gives a message to the world that your company doesn’t have its own identity.

Adaptable Design

In a world where publicity materials can vary from being as small as a brochure to largely circulated magazines to business cards to websites, a logo should be designed in such a way that it looks equally good and equally compact on all these forms of display items. The logo should consist of readable text, not too small, not too big.

One can see how the logos of companies like AT&T, HP, IBM etc have logos that are not only compact but are adaptable across all kinds of media.

Keep your Logo Simple

Simplicity always goes hand in hand with beauty. Simple fonts like Times New Romans, Helvetica and Arial make the logo easily readable. Also, most of the companies listed on Fortune 500, use less than three colors and have minimal variations in the fonts used. It is widely accepted by experts in logo design that too many colors and fonts can spoil an image and make it less retainable.

One good example of a simple logo design is that of Apple Inc. The logo, which is nothing but an apple with a bite taken off on one side, is again one of the most recognized logos in the world today. Also, the colorful apple logo design was dropped by the company as it entered the modern era of technology and kept itself in sync with the world while keeping its fundamental concept of an apple intact.

A company should always try to express its business, its culture, its values and more importantly its vision through a simple, unique and adaptable logo design.

 

A logo visually represents the identity of a business and thus it plays a vital role in business’ branding. As it is a creative art that makes a brand easily identifiable, it should be articulately designed with professional expertise and creativity.

A successful design may fulfill the goals set, but a unique and enviable iconic design will have to be simple, relevant, enduring, memorable and adaptable. And to design such a logo, there are various logo designing tools available which is not only beneficial for experienced designers, but also proves to be the best for the beginners as well.

Below listed are a few best logo design tools

Logomaker: This is one of the most affordable and excellent designing tools, which facilitates designing, editing and illustrating easily as well as quickly. It has the widest library collection of icons and effects that enables creating marvelous logos easily. Some of the features of this tool include:

> This tool helps to create beautiful and exclusive logos using various icons, colors and adding text.

> Logomaker’s library includes a vast library of original graphics, colors, vector shapes, designs and fonts, which assists you to create a perfect emblem for your business.

> The logo design technology, built into logo generator, easily guides the user through the designing process.

Adobe Illustrator: This is the world’s most powerful vector graphics editor, which is incredibly supportive for professionals as well as new designers, to create professional designs and artworks. Some of the trending features of this tool are:

> It enables to create logos with greater precision.

> It is easy to recover and restore files, which is lost due to improper shutdown, illustrator crashing, operating system error or a power failure. Illustrator provides you with options to diagnose the issue and fix any errors.

> Graphics are synched with creative cloud libraries, and due to this libraries are empowered to keep everything up-to-date with the latest edits, right at the fingertips for seamless flow.

> Mercury Performance System enhancements that bring GPU acceleration to both Mac and Windows, also facilitates pan, zoom and scroll far more quickly than before.

Laughing Bird: This logo designing tool assists in creating a beautiful iconic logo, easily and instantly. You can transform a beautiful website into an awesome looking sales page in minutes. It is a simple to use tool with no complicated menus or confusing icons. Some of the best features of this tool are:

> It includes 200 ready to use and easily customizable templates, to help you to design a professional logo in no time.

> It also has built in images (all high quality graphics), that can be easily mixed and matched as desired.

Sothink logo maker: It is one of the quickest logo designing tools, used not only by professionals but also newcomers can use this stunning software to design professional looking logo. This designing software comes in 2 versions; ‘Sothink Logo Maker’ and ‘Sothink Logo Maker pro version’. The important features of this tool are:

> Both the versions provide abundant free logo elements and templates.

> They have an amazing built-in effect for one click usage.

> Both the versions support multiple formats for importing and exporting.

Logo-Smartz: This innovative and feature packed logo design software tool has an unlimited collection of icons and clipart to help you in logo designing. It provides step-by-step instructions, which is of great help to the newcomers. The amazing features of this tool are:

> This logo designing tool assists you in creating appealing and professional logo instantly, even your graphic design knowledge and experience is sparse.

> It has over 1800 high quality pre-designed logo templates which includes a broad range of professionally designed, premium quality logo templates.

> It also provides over 5000 top quality vector graphic symbols and 200+ font styles for creating logos.

> This tool has also some exciting arrangement tools which will help you manage (bring forward or take backward by one layer and group/ungroup) the logo elements in a convenient way.

Apple Motion: This is an efficient designing tool introduced by Apple Inc. It is an effective tool to create stunning effects and designs. Some of the notable features of this designing tool are:

> This logo design tool has a rich content library to create awesome designs.

> The Dynamic, real-time feedback makes it easy to experiment freely with this tool.

> It has more than 100 behaviour options to choose, to quickly animate text on or off the screens.

Jeta Logo Designer: This is a simple and easy to use logo designing tool, equally preferred by both professionals and newbie. It is recognized as fast, reliable and powerful software to design logo, web graphics and icons. Some of the best features include:

> This software has more than 5000 vector icons & shapes, nearly 400 templates for logo, 200 shape styles and much more.

> Templates can be easily customized or used as a base for new logo designs.

> It is easy to modify a logo by replacing the shapes and styles.

Corel Draw: This is one of the effective tools for designing vector graphics. Some of effective and user friendly sub-tools that come with this tool are: Corel photo-paint, Corel power-trace, Corel connect and Corel capture. The notable features of this tool are:

> This is a user-friendly tool to create stunning, unique and impactful logo designs.

> It has several new pre-defined workspaces, including Page Layout and Illustration, to help keep all your logo design tools organized and easily accessible.

> With new multi-display support, it becomes easy to move your work across multiple screens.

Adobe Photoshop: This is the most effective and efficient logo design tool that provides designers, ease of designing logos with effective artistic filters, textures, color levels, alpha masks and channels. For a newbie, this tool provides enormous support, through helpful tips and tutorials. Some of the impressive features of this tool are:

> It is a very useful and interesting tool for beginners.

> It assists in designing scalable logos without compromising on quality.

> It helps in every type of editing and designing tasks from simple retouching to complicated 3D illustrations and designs.

Conclusion:

Besides, the above listed; there are many other logo designing tools that are feature rich and extremely beneficial for both professionals as well as for beginners. These designing tools not only assist in designing impressive as well as unique logos, but also ease the task of designing.