Search engine Optimization (SEO) techniques are very important in order for your website to be seen and picked up by search engines. If you want your website to be listed in the top page of the search results then your website has to be ranked very high and there are lists of factors that generally influence the website ranking. Relevance of the keyword, popularity of the search word, the way keywords are used in page titles, usage of keywords or phrases in the body text are some of the factors that influence website rankings. Search engine optimization techniques helps you to ensure that the above said factors are considered and necessary changes are made to the website and backlinks or inbound links are placed over the internet to divert traffic to your website.

Why to opt for SEO

If you have a business website, then the content that is posted on your website is very important and has to be able to convey information that is relevant and about the purpose of your business to your prospective clients or customers. Internet Marketing also plays a vital role as your website has to be seen by your potential clients and in order to increase visibility of your website, you will have to opt for SEO techniques. There are many reasons why you should opt for SEO for your business, but then let us look at a few important ones.

  • SEO will help increase the organic traffic to your website.
  • SEO will give you better visibility in the Internet world.
  • Search engines are inclined more to organic results than to paid ads.
  • SEO will help you to increase the page ranking of your website in search engines.
  • SEO is a lot cheaper than opting for the expensive paid ads in search engines.
  • Using manual SEO techniques you can bring in a lot of genuine traffic to your site.
  • SEO will help increase the conversion rate on your website, thereby increasing profits.

SEO Service Providers

SEO is an internet marketing technique that requires a lot of research and planning and therefore it is wise to avail the services of a good SEO Services company for your business. There are a lot of benefits in opting for a SEO service provider as they will have the experience and the expertise that is required for devising a good SEO strategy for your business that will help your business in many ways. As there are many SEO services companies that operate worldwide, it is very important to find one that will be the best for your business. Providing SEO services is not just about placing links all over the internet to bring in traffic. There is a lot more to SEO and let us look at a few traits that a good SEO Services company should have. A Good SEO services company should:

  • Provide SEO Services at affordable costs
  • Should have knowledge and experience in implementing advanced SEO techniques
  • Should help in modifying your website for SEO
  • Should provide you with low cost SEO operations
  • Should help you increase sales and your customer base
  • Should help increase the visibility of your products or services in the internet
  • Help in getting you increased targeted traffic

 

Many design students have a hard time transitioning from student to employees simply because of a lack of preparation. With the graphic design industry being so competitive, it’s important to make yourself stand out from your competitors. Graphic design is a fast-growing industry that requires a lot of skills from employees. Many students struggle with a real graphic design job because they don’t know what to expect and become overwhelmed. No matter what stage you are at in your career progression, we have complied a list to better help you prepare for your career.

1. Go to School

There are very few young graphic designers that have such a good combination of skills and awareness to be successful right out of the gate. Having a graphic design degree is a great accomplishment and many employers will weigh more heavily on the fact that you have a certificate compared to someone else. You still need a strong portfolio, but having a graphic design degree under your belt will be impressive.

2. Work Hard

Getting your first job out of graphic design school will be hard work. There is plenty of work out there, but you have to be proactive about your future and search for it. If you do the proper research and connect with the right people in the industry, it will be easier for you to chase down people who will be in the position to offer you a graphic design job.

3. Figure Out Your Specialization

There are many faucets to graphic design – logo design, business card design, brochure design, identity and branding, magazine and book design and advertising. Find out which channel you enjoy the most and work best in. Having a specialization will help you stand out when you’re preparing for your career as a graphic designer.

4. Plan Out Your Courses

Plan out your courses for what will best fit your schedule and lifestyle. If you want to start working sooner, work with school counsellors to fast track your graphic design program so you can start working sooner. If you wish to get more classes to expand your design knowledge (which never hurts anyone), you can also work this into your program.

5. Be Nice

Being nice will get you far in the industry. As you prepare for your career as a graphic designer, remember that many employers are extremely busy. When calling, e-mailing and interviewing with possible employers, remember to be courteous because they are taking the time out of their day to talk with you. Treat people with respect and you’re more likely to get the same in return.

6. Network

Networking is one of the most important things you can do as a graphic design student and the sooner you start, the better. #5 and #6 are connected – if you’re nice to people they are more likely to refer you to someone for a job. Keep in touch with your network of contacts and genuinely be friendly.

7. Master Your Software

Photoshop, Illustrator and InDesign are tools you should be familiar and comfortable with. Most employers will expect you to know these tools once you graduate.

8. Take Advantage of Resources

Many of these types of services are not taken advantage of at college. The services are there for a reason – to help you. If you are looking for a job, help with a resume, interview skills, etc. they will more than happy to help you.

9. Do Side Projects or Freelance

The best way to get experience when you are young is to create your own personal projects or freelance on the side. This is also a great way for students to make some extra cash while attending graphic design school. Side projects are a good way to add work to your portfolio that is completely yours. Freelancing is a great way to work on real-world design projects with real clients. Use these experiences as a way to refine and sharpen your skills.

10. Look for Criticism

Nobody’s designs are perfect. That’s why seeking out other people to search for your mistakes is a good way to develop your skills. It may be tough receiving feedback at first because it can feel like your work is being personally attacked. Remember to differentiate yourself from your work and to use it to improve.

11. Find Graphic Design Internships/Placements

Experience is one of the best ways to make yourself stand out. Experience is what will put you on top of the resume pile at graphic design agencies. E-mail or call graphic design agencies you’d like to get the best experience from. Many agencies will take interns without advertising for them (and they may even pay you).

12. Read

Reading is one of the best skills you can inherit when preparing for your career as a graphic designing. Many elements of the design industry change so fast that you’re going to need to be able to keep up with the latest standards. Professionally speaking, reading books and internet articles will make you a smarter designer.

13. Learn Business

Being knowledgable in general business terms will prove to be valuable later in your career. If you ever want to go full-time freelance, you’re going to have to know how to run a business. Taking classes such as economics, marketing, advertising and business communication will be beneficial for you.

14. Be Original

You need to have a personal style. Without you, you can get lots within the hundreds of graphic design students that might be applying for the same jobs you are! A good way to differentiate yourself is to brand yourself. Brand your portfolio, your e-mails, your resume and cover letter and your social media presence. Be consistent across all of them.

15. Have a Portfolio

Not having a portfolio won’t get you very far in the graphic design industry. Portfolios are a way to brand yourself and promote your services. If you don’t have many portfolio pieces, create side projects for yourself, work for friends and family or freelance with real clients.

16. Have a Resume & Cover Letter

Even through some say the resume is now dead in the design industry, it’s still good to have one. If a graphic design job exceeds a number of applications, they won’t have time to look at your design portfolio. Rather, they will just look at your resume to see if you have the minimum requirements for the position. In your cover letter remember to include who you are, why you’re contacting so-and-so and why you want to work at that graphic design
agency.

17. Follow People That Inspire You

Following people you admire is important because it can be a constant source of inspiration. Twitter is a great community for graphic designers because you can easily follow all the “leaders” in the graphic designer industry.

18. Make a List of Places/People You Want to Work For

If one of your goals is to work for a specific agency, do your research before you even graduate. Are they looking for designers? How big is their company? How many employees do they have? What type of work do they normally produce and is it your style? Is the company environment somewhere you can see yourself fitting in?

19. Attend Events

Being active online is great, but meeting others and attending events offline is a great way to connect with the community. Although many of these conferences are rather expensive for graphic design students, if you can attend one, take advantage of it.

20. Do Research on Job Requirements

Job requirements for graphic designers will change slightly from one company to the next. This is a good way to prepare for your career because it lets you know what you should expect on the job. If you don’t know what your employers will be demanding of you, it can be a nerve-racking experience transitioning from student to employee.

 

A logo represents a company’s ideas, nature, values and its vision for the future. The purpose of a logo is to create an ever-lasting impression in people’s mind about a company and its values. People should be able to relate a company’s quality and values through its logo. A unique and timeless logo design plays a pivotal role in building a company’s brand image.

Contrary to the usual perspective of most designers, a logo need not be a masterpiece in the world of design. A logo need not be a proof of a designer’s designing prowess and need not flaunt the latest trends in the world of logo design. People judge a company by its logo and the logo is judged based on the elements that form its design. Here are a few tips on designing a logo which can be useful in creating a unique and memorable design:

Unique Design

A logo should always stand out among competition. It must be unique in such a way that people relate the logo only to a single company and are not confused as to which company the logo belongs to.

According to the latest logo design news, experts suggest not to follow logo fads and trends. A well designed logo is timeless and holds value even after several years since its inception.

It is important to note how a simple three-pointed star has been the sole logo of Mercedes-Benz even after around 80 years since the company came out with the logo. The logo has seen many a wars and economic downturns, yet surviving in people’s minds and is one of the most recognized logo worldwide.

Experts also warn against copying or getting inspired by another company’s logo design. Such an approach not only results in being sued over trademark violations, but also gives a message to the world that your company doesn’t have its own identity.

Adaptable Design

In a world where publicity materials can vary from being as small as a brochure to largely circulated magazines to business cards to websites, a logo should be designed in such a way that it looks equally good and equally compact on all these forms of display items. The logo should consist of readable text, not too small, not too big.

One can see how the logos of companies like AT&T, HP, IBM etc have logos that are not only compact but are adaptable across all kinds of media.

Keep your Logo Simple

Simplicity always goes hand in hand with beauty. Simple fonts like Times New Romans, Helvetica and Arial make the logo easily readable. Also, most of the companies listed on Fortune 500, use less than three colors and have minimal variations in the fonts used. It is widely accepted by experts in logo design that too many colors and fonts can spoil an image and make it less retainable.

One good example of a simple logo design is that of Apple Inc. The logo, which is nothing but an apple with a bite taken off on one side, is again one of the most recognized logos in the world today. Also, the colorful apple logo design was dropped by the company as it entered the modern era of technology and kept itself in sync with the world while keeping its fundamental concept of an apple intact.

A company should always try to express its business, its culture, its values and more importantly its vision through a simple, unique and adaptable logo design.

 

A logo visually represents the identity of a business and thus it plays a vital role in business’ branding. As it is a creative art that makes a brand easily identifiable, it should be articulately designed with professional expertise and creativity.

A successful design may fulfill the goals set, but a unique and enviable iconic design will have to be simple, relevant, enduring, memorable and adaptable. And to design such a logo, there are various logo designing tools available which is not only beneficial for experienced designers, but also proves to be the best for the beginners as well.

Below listed are a few best logo design tools

Logomaker: This is one of the most affordable and excellent designing tools, which facilitates designing, editing and illustrating easily as well as quickly. It has the widest library collection of icons and effects that enables creating marvelous logos easily. Some of the features of this tool include:

> This tool helps to create beautiful and exclusive logos using various icons, colors and adding text.

> Logomaker’s library includes a vast library of original graphics, colors, vector shapes, designs and fonts, which assists you to create a perfect emblem for your business.

> The logo design technology, built into logo generator, easily guides the user through the designing process.

Adobe Illustrator: This is the world’s most powerful vector graphics editor, which is incredibly supportive for professionals as well as new designers, to create professional designs and artworks. Some of the trending features of this tool are:

> It enables to create logos with greater precision.

> It is easy to recover and restore files, which is lost due to improper shutdown, illustrator crashing, operating system error or a power failure. Illustrator provides you with options to diagnose the issue and fix any errors.

> Graphics are synched with creative cloud libraries, and due to this libraries are empowered to keep everything up-to-date with the latest edits, right at the fingertips for seamless flow.

> Mercury Performance System enhancements that bring GPU acceleration to both Mac and Windows, also facilitates pan, zoom and scroll far more quickly than before.

Laughing Bird: This logo designing tool assists in creating a beautiful iconic logo, easily and instantly. You can transform a beautiful website into an awesome looking sales page in minutes. It is a simple to use tool with no complicated menus or confusing icons. Some of the best features of this tool are:

> It includes 200 ready to use and easily customizable templates, to help you to design a professional logo in no time.

> It also has built in images (all high quality graphics), that can be easily mixed and matched as desired.

Sothink logo maker: It is one of the quickest logo designing tools, used not only by professionals but also newcomers can use this stunning software to design professional looking logo. This designing software comes in 2 versions; ‘Sothink Logo Maker’ and ‘Sothink Logo Maker pro version’. The important features of this tool are:

> Both the versions provide abundant free logo elements and templates.

> They have an amazing built-in effect for one click usage.

> Both the versions support multiple formats for importing and exporting.

Logo-Smartz: This innovative and feature packed logo design software tool has an unlimited collection of icons and clipart to help you in logo designing. It provides step-by-step instructions, which is of great help to the newcomers. The amazing features of this tool are:

> This logo designing tool assists you in creating appealing and professional logo instantly, even your graphic design knowledge and experience is sparse.

> It has over 1800 high quality pre-designed logo templates which includes a broad range of professionally designed, premium quality logo templates.

> It also provides over 5000 top quality vector graphic symbols and 200+ font styles for creating logos.

> This tool has also some exciting arrangement tools which will help you manage (bring forward or take backward by one layer and group/ungroup) the logo elements in a convenient way.

Apple Motion: This is an efficient designing tool introduced by Apple Inc. It is an effective tool to create stunning effects and designs. Some of the notable features of this designing tool are:

> This logo design tool has a rich content library to create awesome designs.

> The Dynamic, real-time feedback makes it easy to experiment freely with this tool.

> It has more than 100 behaviour options to choose, to quickly animate text on or off the screens.

Jeta Logo Designer: This is a simple and easy to use logo designing tool, equally preferred by both professionals and newbie. It is recognized as fast, reliable and powerful software to design logo, web graphics and icons. Some of the best features include:

> This software has more than 5000 vector icons & shapes, nearly 400 templates for logo, 200 shape styles and much more.

> Templates can be easily customized or used as a base for new logo designs.

> It is easy to modify a logo by replacing the shapes and styles.

Corel Draw: This is one of the effective tools for designing vector graphics. Some of effective and user friendly sub-tools that come with this tool are: Corel photo-paint, Corel power-trace, Corel connect and Corel capture. The notable features of this tool are:

> This is a user-friendly tool to create stunning, unique and impactful logo designs.

> It has several new pre-defined workspaces, including Page Layout and Illustration, to help keep all your logo design tools organized and easily accessible.

> With new multi-display support, it becomes easy to move your work across multiple screens.

Adobe Photoshop: This is the most effective and efficient logo design tool that provides designers, ease of designing logos with effective artistic filters, textures, color levels, alpha masks and channels. For a newbie, this tool provides enormous support, through helpful tips and tutorials. Some of the impressive features of this tool are:

> It is a very useful and interesting tool for beginners.

> It assists in designing scalable logos without compromising on quality.

> It helps in every type of editing and designing tasks from simple retouching to complicated 3D illustrations and designs.

Conclusion:

Besides, the above listed; there are many other logo designing tools that are feature rich and extremely beneficial for both professionals as well as for beginners. These designing tools not only assist in designing impressive as well as unique logos, but also ease the task of designing.

 

Designing a website is both art and science. It requires artistic endeavor, visualization from user’s perspective, and great technical skills to convert the visualized design into palpable creativity. The worst thing any company can do is to copy another company’s website and implement it as his/her own. This sequence, if repeated by other companies, leads to a group of inadequately designed websites. It doesn’t suffice the basic requirement of user experience. Such websites qualify a low rank in SEO valuations, resulting in poor traffic and low site ranking in search engine ranking.

There are web design techniques that should be avoided or chosen with objective analysis, as they might be either harming website design, or diminishing SEO valuation. Some are discussed below:

1. Using Tables in Website Layout

Using tables in a web page layout makes the page complicated, as most layout tables use a lot of table attributes such as colspan, rowspan and nested tables. Although designing tables may be easy, the maintenance is tough. Most screen readers find it difficult to understand tables as they are supposed to read it in the sequence displayed in HTML, and the content within a table layout becomes puzzling when read from left to right and top to bottom. This is further exacerbated when the table is nested. HTML5 advocates avoiding tables in page layout and HTML 4.01 disallows it. Presentation is kept separate from HTML, when CSS is used, so maintenance of tables in CSS is a bit easier. Tables might obstruct the flexibility of the page affect SEO. Nested tables take a lot more time to load than CSS for the same design. (1)

2. Infinite Scrolling

Although scrolling is a very popular design and frequently used across most websites (especially e-commerce), it is not for every website. Using this technique depends on the goals of the website. If the goal of the website is to stream content continuously and the content structure is flat, it can be useful. However, if the goal of the website is to assist users to locate a specific task or compare choices, it can hurt user experience.

In specific task accomplishment, users find grouped content more interesting. The user might feel overpowered by the abundance of information presented by scrolling a never ending page (leading to low conversion). Hence, infinite scrolling is a bad technique for websites focussed on task accomplishment activities. This requires them to back-track their search or find a specific content. (2)

3. Parallax Scrolling

Although parallax scrolling is widely used and is a good function that leads to a loyal visitor, there are issues associated with it too. Parallax scrolling may lead to low valuation for SEO ranking. If the parallax website is one page of content, images, and good visual display it is OK. However, if the website has infographic.i.e. image having text, Google does not read it! This can lead to low SEO ranking. It can be sorted by converting the image content to actual text. The problem associated with footers should be taken into account as some users might be looking at the information available at the bottom of the page. Parallax web pages with images may take longer than usual to load, thereby making most users leave the website before the page actually loads. (3)

4. Lazy Loading:

Lazy loading does not allow content or images to load until users interact with that part of the page. This content then cannot be indexed by spiders and will not be able to load the rest of the page (only the visible content gets indexed). This can lead to low valuations for SEO and hurt the page traffic. The development and SEO team should evaluate the intended design to figure out complicated elements that will be difficult to implement. (4)

5. Lack of Mobile Configured Design

With high infiltration of mobile, it is essential for a company to have its website mobile friendly, with a responsive and adaptive design. This has a direct bearing on traffic. With Google’s introduction of mobile algorithm, websites who are not mobile friendly are pushed down into the search listing. A responsive design allows loading of the website on all device types. Device detection is possible through adaptive design, which allows progressive improvement as per user requirements. However, configuration to all available device types may be a challenge. Responsive/adaptive technique of design uses the responsive feature for all content and special coding for images making lightweight pages for mobile, and this improves load time. (5)

Trying to copy a so called ‘great design’ from some other website might look new and creative, but such steps can act as a barrier to meeting the desired goals and objectives of the website in the long run. They may not only harm the creative appeal, but also block the natural SEO valuation of the website.

The above mentioned issue areas are a glimpse into the possible faltering design technique which may either arm or harm a website. It is essential for the site owner to fully understand the purpose of these website designing techniques before just applying them to their website for maximizing gains.

 

Are you having a business? Planning to design a website for it? Yes, you have taken the right decision. A business is incomplete without the website. In today’s world designing a website has become easier. It seems that designing a website is quite simple, but it is not the fact actually. The designers who are working have to know various skills and expertise to excel in the field of website designing and development.

But there has been some myths related to website design. Let us get through some of them so that you can get through the site as quick as possible.

Everyone Can Design a Website

With the widespread use of WordPress, things have become easier and in the grip of every alternative person. Now anyone can create a website. There are several tools that help to do so. To make the website efficient one needs to know the right skills to design a website. In that case, you can hire a website design company because your inadequate ideas would not help in making a website. But, as I told earlier, everyone cannot design the website. With just the use of WordPress, it is not possible to have an attractive website for your business.

Designers Are Obliged To Help

Most of the people are of the view that when a corporate web design company takes the work they should necessarily provide work. They are also entitled to keep the clients informed every minute and every second. Where that is obvious that the clients are spending their hard earned money, it is also true that the designers need time to create something fascinating. Yes, you can hire the dedicated website designers, but they are not always obliged to help you.

Apps and Responsiveness Is Same

Another wrong notion is that mobile and responsiveness is the same. The fact is quite opposite. Responsiveness is the ability of the website to be operated from any device and any platform while apps are specifically made for the tablets and mobile devices. Thus, it is clear that app designing and responsive website designing is not the same.

Don’t Keep Space

Many people consider that a website should not have any extra space. But if you go by the proper way then it is better to have some space left out on the website.

Top corporate website designs cater to all these needs and hence in that way are able to satiate the demands of the customers.